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Starters Riverport
17 West 2nd Street Bethlehem, PA 18015
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Start: Thursday, January 19, 2012 6:00 PM
End: Thursday, January 19, 2012 8:00 PM
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Event Features: Business-Related, Continued Learning, Educational, Networking, Seminar/Workshop Neighborhood: Outside Philly  
Lehigh Valley Subgroup - Marketing Strategy and Brand Culture The Role of Brand Culture in Penetrating New Markets Come join the Lehigh Valley sub-group of the Philadelphia Chapter of the American Marketing Association on Thursday, January 19 from 6:00 to 8:00 p.m. at Starters Riverport for an insightful look into the world of food marketing during our featured presentation entitled "Leveraging A Brand's Culture To Penetrate New Markets.� Guest presenters Peter Steve and Donna Hansbury from Ideaworks Food Marketing will provide an interactive case study on how they used the unique culture of a rapidly growing quick service restaurant chain, Raising Canes Chicken Fingers, to gain traction in targeted non-traditional markets. The presentation will highlight the process the Ideaworks team used to address this growth challenge, while also developing a strategy that remained true to the history and operating philosophy of the company. Agenda *6:00pm-6:30pm: Registration and Networking *6:30pm-8:00pm: Panel Discussion Pricing: $25 Members, $30 Non-Members (Advance Registration) $30 Members, $35 Non-Members (On-Site)
Want more info? View Website » http://www.amaphilly.org/new/calendar/108/76-Lehigh-Valley-Subgroup-Marketing-Strategy-and-Brand-Culture/
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